“Today, the Maison Pierre Frey aims to apply the values that have made it successful (quality, know-how, craftsmanship, eclecticism of patterns, colors, shapes, and materials…). It is with this in mind that Sam Baron was recently appointed artistic director for Pierre Frey’s furniture department.
With an affinity for the heritage of decorative arts, Sam Baron applies his own vision by redesigning basics and reinterpreting traditional furniture-making in a contemporary way. A true conductor, he is currently reorganizing, modifying and enriching the collection, reconnecting the House of Pierre Frey to its roots, with a particular focus on the work René Prou, grandfather of Patrick Frey and the first French Interior Designer.”