Sam Baron and Lavandaria Design Studio were invited by the Museu de Arte, Arquitetura e Tecnologia in Lisbon to design a three-dimensional project that gently teaches visitors proper safety etiquette for the re-opening of the Museum on June 10th, 2020.
Baron and Lavandaria Design Studio answered this challenge by engaging visitors with a relaxed tone of voice through graphic applications. Baron used mirrors and red bricks from the 19th century EDP foundation building to engage with patrons as they move through the museum. The recurrent surprising saftey messages are meant to remind visitors artistically throughout their entire experience at the museum.
The bricks often serve as modules to indicate the distance that should be respected between visitors while waiting to get in, along with mirror sheets with instructive text that reminds and highlights security rules. Baron remarks, “It is a unique design project to think of a communication strategy that addresses safety measures with visitors who are out for a cultural breath after this particular moment we are all living in. The challenge of creating an effective, communicative and still subtle solution that adapts to the MAAT mission without overlapping its contents forced us to think about a simple but catchy looking system/solution that is easily implemented, modified, or enlarged.”